Abstract
This research paper reveals the consideration of the linguistic and cultural potential of English neologisms. The article emphasizes national specific of neologisms through their space, realize those categories that representatives of people thinking, and boundaries in which they are placed in order to perceive and analyze the world around them. The extra linguistic factors of the generation of new words, along with the emergence of new realities and scientific and technological progress, include: globalization, the development of the Internet, the spread of anthropocentrism as a way of world perception, the assertion of political correctness and tolerance in language practice, the compression of time.
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