Abstract
Crowdsourcing recently has achieved a prominent stance within the open-innovation and collaborative business ecosystem. It has been widely used by firms for a range of activities in different domains by providing an unlimited access to both internal and external workforce thus substantially enhancing companies’ innovation capacities (Bjelland and Wood, 2008; Simula and Ahola, 2014, Ruiz and Berretta 2021). Crowdsourcing itself is defined as a business model that involves an open call for problem-solving or idea-generation stemming from an organization or a requester and an online community of participants that engage in a managed process of providing their invaluable input in the form of creative solutions, ideas, designs and suggestions. Brabham defined crowdsourcing as an ‘‘online, distributed, problem-solving and production model that leverages the collective intelligence of online communities to serve specific organizational goals’’ (Brabham, 2013).
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