THE IMPORTANCE OF MEDIA TEXTS IN LINGUISTICS AND INFORMATION DELIVERY IN MEDIACOMMUNICATION

Abstract

In the paper, media communication is presented as an unfolding educational practice in three aspects. The first is related to the description of a new area of training for bachelors and masters in the direction of "Media Communications" in the presentation documents of universities aimed at attracting applicants. Modern problems of the media industry and some industrial requirements for university graduates are described. Finally, the third aspect of consideration is directly devoted to the educational competencies that graduates should have, and the problems that arise in the organization of the educational process: the ratio of fundamental and applied knowledge and the place of media research in personnel training. Modern media linguistics examines not only the written language of media, but also media speech. Media linguistics includes media speech studies that examine the speech behavior of mass communication participants and specific areas, textures, and genres of media texts. Media linguistics analyses texts, as well as their production and reception.