Keywords
Abstract
As the range of business is increasing, standards are changing simultaneously. Using traditional methods of business model giving less productivity due to innovative change in economy. This became a big task in front of economists and managers to find more and more new ways to sustain in world market in order to gain bigger share. One of this innovative models was created by Kim W.Ch in 2004, which took 5 years to see its economic effect. Because of its huge economic productivity this strategy became popular in Western countries especially in USA, Australia and China. Blue Ocean Strategy brought new terms within itself changing the scope of an economy. Blue Economy is new term used by countries playing important role in the terms of competitiveness.
References
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Voyer M, Quirk G, McIlgorm A, Azmi K (2018) Shades of blue: what do competing interpretations of the Blue Economy mean for oceans governance?. Journal of Environmental Policy Planning 20(5):